When I was able to find items that I wanted, majority of the messages I sent to these sellers went unanswered. Facebook Marketplace (FM) provided easy ways to connect with sellers, but the level of engagement wasn’t always the best. While it was easy to use and provided concise, yet informative, listings it wasn’t the perfect platform. I become quite familiar with the platform, at least from the buyer side, during this time. While Marketplace is not as widely used and established as its parent platform, only being introduced in February 2015, it is designed to be a convenient destination for people to easily discover, buy and sell items throughout the network created by Facebook.Īs someone who was moving from one major city to another during the fall, I turned to Facebook Marketplace as a way to pick up some items that I had to leave behind during my move. Furthermore, there are two types of Sellers on the Marketplace platform, Frequent Sellers (or simply the everyday seller) and Retail/eCommerce Businesses. Sellers have a bit more usability on the platform, including the ability to add a description of the product, set up a price, and determine a pick-up or delivery location. Buyers can find what they’re looking for by filtering their results by location, category, and price. What is Facebook Marketplace? Well as defined by Facebook (or Meta) themselves, it’s a Marketplace is an e-commerce platform that connects sellers and buyers through meaningful interactions and unique goods. My plan here is to make the case study more concise with the goal to make it easier to read. Small disclaimer - if you read my previous case study, you’ll notice a change in the formatting. Lastly, while I feel this documentation is valuable, to both the Facebook/Meta product team and other early-stage PMs, this case study’s purpose is for me to continue using my product muscles outside of my current role and attempt to solve a real-world problem. This is my second public case study and I feel like I’ve learn quite a lot since my first case study so I’d like to display my refined skills. Additionally, I’m using this as an opportunity to display growth in my young product career. This biggest reason why I’m doing this is because I like writing and talking about Product. I should first mention that this case study is just for fun. Facebook Marketplace Why this Case Study?